It’s December and in Tokyo that means bonenkai, Colonel Sanders statues wearing santa suits, and of course a new Star Wars film.
The franchise has enjoyed a resurgence in Japan since 2015’s The Force Awakens, the first Star Wars film released by Disney – a company that knows a thing or two about marketing in Japan.
As part of the various promotional activities related to The Last Jedi, Tokyo Disneyland has announced a special edition of their popular Star Tours attraction featuring locations and characters from the new film. The new content has also been introduced to the flagship theme parks in Orlando and Anaheim.
And if you’re famished after the ride, why not enjoy a Dark Side Calzone or a lightsaber churros?
Tokyo Disney’s Ambassador Hotel is also getting in on the action with custom luggage tags, key cards, and other swag – although one night at the art deco-inspired lodging will run at least ¥40,000 a night.
Full details are available on the Tokyo Disney Resort website in Japanese. The promotion will run through March 19th, at which point the Star Wars Hype Train will switch tracks bound for Solo: A Star Wars Story. In a change from the last three films, the Ron Howard-helmed film is currently scheduled to release in Japan on June 29th – over a month after the May 25th release date in the US.